/* ===== SEOPPC landing ===== */

:root {
    --c-bg: #ffffff;
    --c-surface: #f6f8fb;
    --c-border: #e6e9ef;
    --c-text: #0f172a;
    --c-muted: #5b6477;
    --c-primary: #206bc4;
    --c-primary-dark: #1a559c;
    --c-accent: #4263eb;
    --c-success: #2fb344;
    --c-danger: #d63939;
    --radius: 14px;
    --radius-sm: 10px;
    --shadow-sm: 0 1px 2px rgba(15, 23, 42, .06);
    --shadow-md: 0 8px 24px rgba(15, 23, 42, .08);
    --shadow-lg: 0 20px 50px rgba(15, 23, 42, .12);
    --container: 1180px;
}

* { box-sizing: border-box; }

html, body {
    margin: 0; padding: 0;
    font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Inter", system-ui, sans-serif;
    color: var(--c-text);
    background: var(--c-bg);
    -webkit-font-smoothing: antialiased;
    line-height: 1.55;
}

img { max-width: 100%; display: block; }
a { color: var(--c-primary); text-decoration: none; }
a:hover { color: var(--c-primary-dark); }

.container {
    max-width: var(--container);
    margin: 0 auto;
    padding: 0 24px;
}

h1, h2, h3, h4 { color: var(--c-text); margin: 0 0 .6em; font-weight: 700; letter-spacing: -0.01em; }
h1 { font-size: clamp(2rem, 4vw, 3.25rem); line-height: 1.1; }
h2 { font-size: clamp(1.5rem, 2.8vw, 2.25rem); line-height: 1.2; }
h3 { font-size: 1.2rem; }
p { margin: 0 0 1em; }

.eyebrow {
    display: inline-block;
    color: var(--c-primary);
    background: rgba(32, 107, 196, .08);
    border-radius: 999px;
    padding: 4px 12px;
    font-size: 13px;
    font-weight: 600;
    margin-bottom: 12px;
}

/* Buttons */
.btn {
    display: inline-flex; align-items: center; justify-content: center;
    gap: 8px;
    padding: 10px 18px;
    border-radius: var(--radius-sm);
    font-weight: 600;
    font-size: 15px;
    line-height: 1;
    border: 1px solid transparent;
    cursor: pointer;
    transition: background .15s, color .15s, border-color .15s, transform .05s;
    white-space: nowrap;
}
.btn-lg { padding: 14px 24px; font-size: 16px; }
.btn-block { display: flex; width: 100%; }
.btn-primary {
    background: var(--c-primary);
    color: #fff;
}
.btn-primary:hover { background: var(--c-primary-dark); color: #fff; }
.btn-ghost {
    background: transparent;
    color: var(--c-text);
    border-color: var(--c-border);
}
.btn-ghost:hover { background: var(--c-surface); color: var(--c-text); }

/* Header */
.site-header {
    position: sticky; top: 0; z-index: 50;
    background: rgba(255, 255, 255, .9);
    backdrop-filter: saturate(160%) blur(10px);
    border-bottom: 1px solid var(--c-border);
}
.nav-wrap {
    display: flex; align-items: center; gap: 24px;
    min-height: 72px;
}
.brand {
    display: inline-flex; align-items: center; gap: 10px;
    color: var(--c-text); font-weight: 700; font-size: 18px;
}
.brand-logo { width: 32px; height: 32px; border-radius: 8px; }
.primary-nav {
    display: flex; gap: 28px;
    flex: 1;
    justify-content: center;
}
.primary-nav a {
    color: var(--c-text); font-weight: 500;
    padding: 6px 0;
}
.primary-nav a:hover { color: var(--c-primary); }
.header-cta { display: flex; gap: 10px; }
.nav-toggle {
    display: none;
    background: none; border: 0; cursor: pointer;
    width: 40px; height: 40px;
    padding: 8px;
}
.nav-toggle span {
    display: block; height: 2px; background: var(--c-text); margin: 5px 0;
    border-radius: 1px;
}

/* Hero */
.hero {
    padding: 72px 0 96px;
    background:
        radial-gradient(1200px 500px at 80% -50px, rgba(66, 99, 235, .08), transparent),
        radial-gradient(900px 400px at 5% 10%, rgba(32, 107, 196, .08), transparent);
}
.hero-grid {
    display: grid;
    grid-template-columns: 1.1fr .9fr;
    gap: 56px;
    align-items: center;
}
.hero-text .lead { font-size: 18px; color: var(--c-muted); margin-bottom: 28px; max-width: 560px; }
.hero-actions { display: flex; gap: 12px; flex-wrap: wrap; margin-bottom: 24px; }
.hero-bullets {
    list-style: none; padding: 0; margin: 0;
    display: flex; gap: 22px; flex-wrap: wrap;
    color: var(--c-muted); font-size: 14px;
}
.hero-bullets li::before { content: "✓"; color: var(--c-success); font-weight: 700; margin-right: 6px; }

.hero-visual {
    position: relative;
    height: 420px;
}
.hero-card {
    position: absolute;
    background: #fff;
    border: 1px solid var(--c-border);
    border-radius: var(--radius);
    box-shadow: var(--shadow-lg);
    padding: 20px 22px;
    min-width: 240px;
}
.hero-card-title { color: var(--c-muted); font-size: 13px; font-weight: 600; text-transform: uppercase; letter-spacing: .04em; }
.hero-card-value { font-size: 36px; font-weight: 700; margin: 8px 0 4px; }
.hero-card-trend { color: var(--c-success); font-size: 13px; font-weight: 600; }
.hero-card-trend-down { color: var(--c-danger); }
.hero-card-1 { top: 10px; left: 0; transform: rotate(-2deg); }
.hero-card-2 { top: 140px; right: 0; transform: rotate(2deg); }
.hero-card-3 { bottom: 0; left: 40px; min-width: 280px; transform: rotate(-1deg); }
.hero-pipeline { list-style: none; padding: 0; margin: 10px 0 0; }
.hero-pipeline li {
    display: flex; justify-content: space-between;
    padding: 8px 0;
    border-top: 1px dashed var(--c-border);
    font-size: 14px;
}
.hero-pipeline li:first-child { border-top: 0; }
.hero-pipeline b { color: var(--c-primary); }

/* Section head */
.section-head { text-align: center; max-width: 720px; margin: 0 auto 56px; }
.section-lead { color: var(--c-muted); font-size: 17px; }

/* Features */
.features { padding: 88px 0; background: var(--c-surface); }
.features-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 22px;
}
.feature-card {
    background: #fff;
    border: 1px solid var(--c-border);
    border-radius: var(--radius);
    padding: 28px;
    box-shadow: var(--shadow-sm);
    transition: transform .15s, box-shadow .15s;
}
.feature-card:hover { transform: translateY(-2px); box-shadow: var(--shadow-md); }
.feature-card h3 { margin-bottom: 8px; }
.feature-card p { color: var(--c-muted); margin: 0; }
.feature-ico {
    width: 48px; height: 48px;
    border-radius: 12px;
    background: rgba(32, 107, 196, .1);
    margin-bottom: 16px;
    position: relative;
}
.feature-ico::after {
    content: ""; position: absolute; inset: 12px;
    background: var(--c-primary);
    mask-size: contain; mask-repeat: no-repeat; mask-position: center;
    -webkit-mask-size: contain; -webkit-mask-repeat: no-repeat; -webkit-mask-position: center;
}
.feature-ico-projects::after  { mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><path d='M4 7a2 2 0 0 1 2-2h4l2 2h6a2 2 0 0 1 2 2v8a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V7z'/></svg>"); -webkit-mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><path d='M4 7a2 2 0 0 1 2-2h4l2 2h6a2 2 0 0 1 2 2v8a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V7z'/></svg>"); }
.feature-ico-companies::after { mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><path d='M3 21V7l9-4 9 4v14M9 9h.01M9 13h.01M9 17h.01M15 9h.01M15 13h.01M15 17h.01'/></svg>"); -webkit-mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><path d='M3 21V7l9-4 9 4v14M9 9h.01M9 13h.01M9 17h.01M15 9h.01M15 13h.01M15 17h.01'/></svg>"); }
.feature-ico-deals::after     { mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><path d='M3 7h18v12H3z M8 7V5a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v2'/></svg>"); -webkit-mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><path d='M3 7h18v12H3z M8 7V5a2 2 0 0 1 2-2h4a2 2 0 0 1 2 2v2'/></svg>"); }
.feature-ico-seo::after       { mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><circle cx='11' cy='11' r='7'/><path d='M21 21l-4.3-4.3'/></svg>"); -webkit-mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><circle cx='11' cy='11' r='7'/><path d='M21 21l-4.3-4.3'/></svg>"); }
.feature-ico-ads::after       { mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><circle cx='12' cy='12' r='9'/><circle cx='12' cy='12' r='5'/><circle cx='12' cy='12' r='1.5'/></svg>"); -webkit-mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><circle cx='12' cy='12' r='9'/><circle cx='12' cy='12' r='5'/><circle cx='12' cy='12' r='1.5'/></svg>"); }
.feature-ico-reports::after   { mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><path d='M4 20V8M10 20V4M16 20v-8M22 20H2'/></svg>"); -webkit-mask-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='currentColor' stroke-width='2'><path d='M4 20V8M10 20V4M16 20v-8M22 20H2'/></svg>"); }

/* How it works */
.how { padding: 88px 0; }
.steps {
    list-style: none; padding: 0; margin: 0;
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 22px;
    counter-reset: steps;
}
.step {
    background: #fff;
    border: 1px solid var(--c-border);
    border-radius: var(--radius);
    padding: 28px;
    position: relative;
}
.step-num {
    font-size: 13px; font-weight: 700; color: var(--c-primary);
    letter-spacing: .1em;
    margin-bottom: 14px;
}
.step h3 { margin-bottom: 6px; }
.step p { color: var(--c-muted); margin: 0; }

/* Pricing */
.pricing { padding: 88px 0; background: var(--c-surface); }
.plans {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 22px;
    align-items: stretch;
}
.plan {
    background: #fff;
    border: 1px solid var(--c-border);
    border-radius: var(--radius);
    padding: 32px 28px;
    display: flex; flex-direction: column;
    box-shadow: var(--shadow-sm);
    position: relative;
}
.plan-featured {
    border-color: var(--c-primary);
    box-shadow: 0 12px 32px rgba(32, 107, 196, .18);
    transform: translateY(-6px);
}
.plan-badge {
    position: absolute; top: -14px; left: 50%; transform: translateX(-50%);
    background: var(--c-primary); color: #fff;
    font-size: 12px; font-weight: 700;
    padding: 6px 14px; border-radius: 999px;
}
.plan-name { font-size: 17px; color: var(--c-muted); margin-bottom: 12px; font-weight: 600; }
.plan-price { font-size: 16px; margin-bottom: 6px; }
.plan-price b { font-size: 36px; font-weight: 700; color: var(--c-text); margin-right: 6px; }
.plan-price span { color: var(--c-muted); }
.plan-tag { color: var(--c-muted); margin-bottom: 18px; }
.plan-feats {
    list-style: none; padding: 0; margin: 0 0 24px;
    flex: 1;
}
.plan-feats li {
    padding: 8px 0;
    border-top: 1px dashed var(--c-border);
    font-size: 15px;
}
.plan-feats li:first-child { border-top: 0; }
.plan-feats li::before { content: "✓"; color: var(--c-success); font-weight: 700; margin-right: 8px; }

/* CTA band */
.cta-band {
    padding: 72px 0;
    background: linear-gradient(120deg, var(--c-primary), var(--c-accent));
    color: #fff;
}
.cta-band h2 { color: #fff; }
.cta-band p { color: rgba(255, 255, 255, .85); margin: 0; }
.cta-grid {
    display: grid;
    grid-template-columns: 1.4fr .6fr;
    gap: 32px;
    align-items: center;
}
.cta-actions { display: flex; gap: 12px; flex-wrap: wrap; justify-content: flex-end; }
.cta-band .btn-primary { background: #fff; color: var(--c-primary); }
.cta-band .btn-primary:hover { background: #eef3fb; color: var(--c-primary-dark); }
.cta-band .btn-ghost { color: #fff; border-color: rgba(255, 255, 255, .5); }
.cta-band .btn-ghost:hover { background: rgba(255, 255, 255, .12); color: #fff; }

/* Lead form section */
.lead-section { padding: 88px 0; background: var(--c-surface); }
.lead-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 48px;
    align-items: center;
}
.lead-intro .section-lead { color: var(--c-muted); font-size: 17px; }
.lead-bullets {
    list-style: none; padding: 0; margin: 20px 0 0;
    display: flex; flex-direction: column; gap: 10px;
    color: var(--c-muted); font-size: 15px;
}
.lead-bullets li::before { content: "✓"; color: var(--c-success); font-weight: 700; margin-right: 8px; }

.lead-form-wrap { position: relative; }
.lead-form-card {
    background: #fff;
    border: 1px solid var(--c-border);
    border-radius: var(--radius);
    box-shadow: var(--shadow-md);
    padding: 32px;
}
.lead-field { margin-bottom: 16px; }
.lead-field label {
    display: block;
    font-size: 14px; font-weight: 600;
    margin-bottom: 6px;
    color: var(--c-text);
}
.lead-field input {
    width: 100%;
    padding: 11px 14px;
    border: 1px solid var(--c-border);
    border-radius: var(--radius-sm);
    font-size: 15px;
    font-family: inherit;
    background: var(--c-surface);
    transition: border-color .15s, background .15s;
}
.lead-field input:focus {
    outline: none;
    border-color: var(--c-primary);
    background: #fff;
}
.lead-error {
    display: block;
    color: var(--c-danger);
    font-size: 13px;
    margin-top: 4px;
}
.lead-consent {
    display: flex;
    align-items: flex-start;
    gap: 10px;
    margin: 4px 0 18px;
    font-size: 14px;
    color: var(--c-muted);
    cursor: pointer;
}
.lead-consent input { margin-top: 3px; flex-shrink: 0; }
.lead-consent a { color: var(--c-primary); text-decoration: underline; }

.lead-form-success {
    display: none;
    background: #fff;
    border: 1px solid var(--c-border);
    border-radius: var(--radius);
    box-shadow: var(--shadow-md);
    padding: 48px 32px;
    text-align: center;
}
.lead-form-success.is-visible { display: block; }
.lead-success-icon {
    width: 56px; height: 56px;
    margin: 0 auto 16px;
    border-radius: 50%;
    background: var(--c-success);
    color: #fff;
    font-size: 28px;
    line-height: 56px;
}
.lead-form-success p { color: var(--c-muted); margin: 0; }

/* Legal page */
.legal { padding: 64px 0 80px; }
.legal-container { max-width: 1000px; }
.legal h1 { margin-bottom: 16px; }
.legal h2 { font-size: 1.25rem; margin: 32px 0 10px; }
.legal h3 { font-size: 1.1rem; margin: 0 0 10px; }
.legal-lead { color: var(--c-muted); font-size: 17px; }
.legal p { color: var(--c-text); }
.legal ul { color: var(--c-text); padding-left: 22px; }
.legal ul li { padding: 3px 0; }
.legal-requisites {
    margin-top: 36px;
    padding: 24px;
    background: var(--c-surface);
    border: 1px solid var(--c-border);
    border-radius: var(--radius);
}
.legal-requisites p { color: var(--c-muted); margin: 0; line-height: 1.9; }
.legal-back { margin-top: 32px; }

/* Footer */
.site-footer {
    background: #0f172a;
    color: #cbd5e1;
    padding: 56px 0 24px;
}
.site-footer h4 { color: #fff; font-size: 14px; text-transform: uppercase; letter-spacing: .06em; margin-bottom: 14px; }
.site-footer a { color: #cbd5e1; }
.site-footer a:hover { color: #fff; }
.footer-grid {
    display: grid;
    grid-template-columns: 1.4fr .9fr .9fr 1.1fr;
    gap: 32px;
    padding-bottom: 40px;
    border-bottom: 1px solid rgba(255, 255, 255, .08);
}
.footer-brand .brand { color: #fff; }
.footer-tagline { color: #94a3b8; margin: 12px 0 0; max-width: 280px; }
.footer-col ul { list-style: none; padding: 0; margin: 0; }
.footer-col li { padding: 4px 0; }
.footer-bottom {
    display: flex; justify-content: space-between; gap: 16px;
    padding-top: 22px;
    color: #94a3b8;
    font-size: 13px;
    flex-wrap: wrap;
}

/* Cookie notice */
.cookie-notice {
    position: fixed;
    left: 24px;
    right: 24px;
    bottom: 24px;
    z-index: 100;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 18px;
    max-width: 920px;
    margin: 0 auto;
    padding: 16px 18px;
    color: #e5edf8;
    background: rgba(15, 23, 42, .96);
    border: 1px solid rgba(255, 255, 255, .1);
    border-radius: var(--radius-sm);
    box-shadow: 0 18px 50px rgba(15, 23, 42, .22);
}
.cookie-notice[hidden] { display: none; }
.cookie-notice__text {
    margin: 0;
    font-size: 14px;
    line-height: 1.45;
}
.cookie-notice__text a {
    color: #9cc2ff;
    text-decoration: underline;
    text-decoration-thickness: 1px;
    text-underline-offset: 3px;
}
.cookie-notice__text a:hover { color: #fff; }
.cookie-notice__button {
    flex: 0 0 auto;
    min-height: 40px;
    padding: 0 18px;
    color: #fff;
    font: inherit;
    font-weight: 600;
    background: var(--c-primary);
    border: 1px solid var(--c-primary);
    border-radius: 8px;
    cursor: pointer;
    transition: background .15s, border-color .15s;
}
.cookie-notice__button:hover {
    background: var(--c-primary-dark);
    border-color: var(--c-primary-dark);
}

/* Responsive */
@media (max-width: 960px) {
    .hero-grid { grid-template-columns: 1fr; gap: 40px; }
    .hero-visual { height: 360px; }
    .features-grid { grid-template-columns: repeat(2, 1fr); }
    .steps { grid-template-columns: repeat(2, 1fr); }
    .plans { grid-template-columns: repeat(2, 1fr); }
    .plan-featured { transform: none; }
    .cta-grid { grid-template-columns: 1fr; }
    .cta-actions { justify-content: flex-start; }
    .footer-grid { grid-template-columns: 1fr 1fr; }
    .lead-grid { grid-template-columns: 1fr; gap: 32px; }
}

@media (max-width: 720px) {
    .primary-nav { display: none; position: absolute; top: 72px; left: 0; right: 0; flex-direction: column; gap: 0; background: #fff; border-bottom: 1px solid var(--c-border); padding: 12px 24px; }
    .primary-nav.is-open { display: flex; }
    .primary-nav a { padding: 12px 0; border-bottom: 1px solid var(--c-border); }
    .primary-nav a:last-child { border-bottom: 0; }
    .nav-toggle { display: block; margin-left: auto; }
    .header-cta { margin-left: auto; }
    .header-cta .btn-ghost { display: none; }
    .features-grid { grid-template-columns: 1fr; }
    .steps { grid-template-columns: 1fr; }
    .plans { grid-template-columns: 1fr; }
    .footer-grid { grid-template-columns: 1fr; }
    .hero { padding: 48px 0 56px; }
    .features, .how, .pricing, .lead-section { padding: 56px 0; }
    .cookie-notice {
        left: 12px;
        right: 12px;
        bottom: 12px;
        flex-direction: column;
        align-items: stretch;
    }
    .cookie-notice__button { width: 100%; }
}